Today’s ALMS TV deal will undoubtedly benefit a series that is trying to pick up the pieces after a economic meltdown had it derailed. The American audience was treated to the premier sports car series via Speed and CBS last season. The upgrade to ESPN/ABC offers a lot more positives than negatives in a time where sponsor air time is key. For a series like ALMS that needs more sponsors, this could prove to be a dream come true. The deal today came from a healthy marriage between ALMS and…
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Le Mans – ALMS Reaches Multi-Year TV, Digital Deal with ESPN and ABC
FROM: American Le Mans Series The American Le Mans Series presented by Tequila Patrón announced today a ground-breaking, multi-year broadcast and digital agreement with ESPN that ALMS President/CEO Scott Atherton is calling “a game changer.” The innovative deal involves televising the world’s premier sports car series over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. Intersport, an award-winning media and marketing agency, represented the Series in the new television and digital agreement with ESPN. The core of the ALMS’ new innovative broadcast and digital package will deliver…
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