PR – Royal Purple Renews Sponsorship with Red Bull GRC





Porter, TX (April 22, 2014) — Premium synthetic lubricant manufacturer Royal Purple announced today that it will serve as the exclusive oil and lubricants sponsor for the Red Bull Global Rallycross Supercar and Lites series through 2015.  The multi-year agreement is an extension of the successful partnership established in 2013, and includes an option for renewal through 2016.


Royal Purple's Randy Fisher and RBGRC Driver Steve Arpin
Royal Purple’s Randy Fisher and RBGRC Driver Steve Arpin

“Our partnership with the Red Bull Global Rallycross allows us to tap into the fastest growing broadcast and spectator fan base in the industry. Most importantly we further extend Royal Purple’s brand awareness by demonstrating our products’ outperformance benefits on the track,” said Bryan Yourdon, Royal Purple President. Royal Purple Extreme Performance Racing (XPR) motor oil will be used in both Red Bull GRC Supercars and Lites vehicles in 2014.


“Royal Purple has been a key partner to the series since the start of the 2013 season,” said Colin Dyne, Red Bull Global Rallycross CEO. “We are happy to call them part of the Red Bull GRC family, and look forward to our biggest and most exciting season yet.”


The 2014 Red Bull Global Rallycross season opens on May 17-18 at Top Gear Festival Barbados and returns to the United States on June 7 as part of X Games Austin.


Royal Purple RBGRC Race Car
Royal Purple RBGRC Race Car

About Royal Purple

Royal Purple is the world’s leading lubricant company: The Performance Oil That Outperforms. Its product portfolio includes a complete line of premium synthetic lubricants and performance chemicals for automotive, commercial trucking and industrial applications. With its proprietary Synerlec® technology serving as the cornerstone for most of the company’s products, Royal Purple lubricants excel in head-to-head performance tests by outperforming the competition. For additional information about Royal Purple, visit or call toll-free 888-382-6300. Like us onFacebook and follow us on Twitter.


About Red Bull Global Rallycross

Designed to produce the fastest and most exciting racing in motorsports, Red Bull Global Rallycross pits small production-based cars against each other in door-to-door racing featuring dirt, asphalt, and table-top jumps. With enhanced engineering and safety features, the cars produce 600 horsepower and can accelerate from 0-60 miles per hour in less than two seconds, and can also withstand 70-foot jumps and other vehicle contact. For more information visit


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