INDYCAR – Don’t Look to the Olympics

Yesterday the Indianapolis Business Journal released an article in their sports section where it was opined that NBC’s recent win for the next few Olympic installments would help INDYCAR/Versus ratings. An assessment that I believe is a little bit of a stretch and probably wishful thinking at best. No disrespect to the author obviously, but I just don’t see how this is going to help anything. The Olympic Games is a massive television draw that is usually spread out over a number of networks. Swimming on one channel and track…

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