Rebuilding the Indianapolis 500 Mile Race Show Me The Money! During the 1950’s and 60’s, the Indianapolis 500 Mile Race saw tremendous growth. There are multiple reasons for this, of course, but one part of this was the continuing increase in prize money offered for the event. From 1950 to 1970, the total event purse experiences a five-fold increase! Even accounting for inflation, the purse increased three-fold. Say what you will about teams and drivers competing for the “love of the sport”, if the money isn’t there, the top talent…
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