It’s About the Content, Not the Medium: The ALMS Gamble

  Readying for Long Beach, the brain trust at ALMS are still wringing their collective hands over the negative fan backlash and media criticism of the ABC-ESPN3.com Sebring coverage. Even some of the teams are questioning the series organizer. After all, it wasn’t supposed to be like this. They, the ALMS, hyped their new ABC-ESPN Network package and world-wide, live coverage of their races via the web as groundbreaking. They were venturing into an exciting new digital medium, with a major network partner and opportunities to tap a fresh audience…

Read More