PR – Everyone is Going Purple!

Royal Purple Synthetic Oil has been on a tear with partnerships lately.  First was the announcement at the Red Bull Global Rallycross Media Day that Royal Purple was renewing their partnership with the Red Bull GRC series and sponsoring an Olsbergs MSE Ford Fiesta GRC Supercar that will be driven by Steve Arpin.

Royal Purple RBGRC Race Car


Then last week Royal Purple announced a partnership with Subaru Rally Team USA.  The especially interesting point here is that Royal Purple is not just backing the SRT USA Global Rallycross Team, but also their Rally America Championship team that includes David Higgins and Travis Pastrana.  This is the first in what I hope to see as many cross-promotions between GRC and Rally America.



Today Royal Purple has yet another major press release where they are announcing their return to the Indy 500 with a sponsored car.  Townsend Bell will be driving the Royal Purple No. 6 Robert Graham – KV Racing Technology Chevrolet/Dallara/Firestone IndyCar for the 500.


Royal Purple has been making such a name for itself in modern motorsports that they are quickly becoming a 21st century staple like STP and Penzoil were so many years ago.  Considering that covers Red Bull GRC, Rally America, and IndyCar which all have Royal Purple involvement, maybe we should ask them to sponsor our site?!





Townsend Bell’s No. 6 Robert Graham – KV Racing Technology Chevrolet/Dallara/Firestone Features a Unique First of-its-kind Livery

PORTER, Texas (May 15, 2014) – Premium synthetic lubricant manufacturer, Royal Purple, has officially made its return to the Indianapolis 500. The Royal Purple-sponsored No. 6 Robert Graham –KV Racing Technology Chevrolet/Dallara/Firestone entry driven by Townsend Bell debuted May 10 and has taken to the track ahead of the 98th running of the race on Sunday, May 25.


Royal Purple returns to the Indianapolis 500 with its sponsored No. 6 KV Racing Technology Chevrolet
Royal Purple returns to the Indianapolis 500 with its sponsored No. 6 KV Racing Technology Chevrolet

Royal Purple has teamed up with primary and first time Indy 500 sponsor, clothing designer, Robert Graham. Bell will be driving the stylish No. 6 car that features a solid black paint scheme with color splash accents on the front wing, side pods and rear wing tips, as well as the inside of the cockpit.

Photo Credit: Townsend Bell/KV Racing Technology


“We are looking forward to being a part of the Indy 500 at what we consider a home venue,” said Bryan Yourdon, Royal Purple President. “We are proud to continue our support of Townsend Bell and are looking forward to a strong finish from him and the KV Racing team.”


Royal Purple is owned by Indianapolis-based Calumet Specialty Products (NASDAQ: CLMT) and is a part of a branded products division that includes TruFuel Engineered Fuel, Bel-Ray Performance Lubricants and Quantum Lubricants.


“I first raced with Royal Purple last year at the X Games in Munich, Germany and they support my TUDOR United SportsCar Championship AIM Autosport Ferrari program, so it’s really cool that they have come on board as an associate sponsor for my Indy 500 effort,” said Bell. “What makes the program really special is that Royal Purple’s parent company, Calumet Specialty Products Partners, is located just a stone’s throw away from the Indianapolis Motor Speedway. I can see their headquarters from the top of the Pagoda and they can hear my car when I am out on the track.  I just want to thank everyone at Royal Purple and Calumet for their support and I look forward to enjoying the whole Indy 500 experience with their employees and customers.”


Fans can tune into ABC to watch qualifying for the Indianapolis 500 on May 17 and the race, the following week, on May 25.


About Royal Purple

Royal Purple is the world’s leading lubricant company: The Performance Oil That Outperforms. Its product portfolio includes a complete line of premium synthetic lubricants and performance chemicals for automotive, commercial trucking and industrial applications. With its proprietary Synerlec® technology serving as the cornerstone for most of the company’s products, Royal Purple lubricants excel in head-to-head performance tests by outperforming the competition. For additional information about Royal Purple, visit or call toll-free 888-382-6300. Like us on Facebook and follow us on Twitter.



About Townsend Bell:


Townsend Bell was the Indy Lights Rookie of the Year and Oval Champion in 2000. The following year he captured the Indy Lights title. He also made his Champ Car debut in 2001. In 2002, Bell made nine starts for Patrick Racing with a best finish of fourth in Portland. Heading overseas in 2003, he competed in the FIA Formula 3000 Championship placing ninth in the standings with a best showing of third at Hungary. He also tested for BAR-Honda and the Jaguar Formula One teams in 2003. Bell made his IndyCar debut in 2004. He has made seven Indy 500 starts with a best finish of fourth in 2009..He competes full-time in the TUDOR United SportsCar Championship driving for AIM Autosport with Ferrari, He won the 12 Hours of Sebring in 2012, the 24 Hours of Daytona in 2014 (GTD class) and currently leads the championship after three of 11 rounds.


About KV Racing Technology: 

KV Racing Technology was founded in January 2003 and joined the IndyCar Series in 2008. The Indianapolis based team is owned by successful venture capitalist Kevin Kalkhoven and 1996 CART IndyCar World Series Champion Jimmy Vasser. General Manager Steve Moore runs the day-to-day operations for the team. He is assisted by Engineers Olivier Boisson and Matt Curry as well as Crew Chiefs Jeff Simon and Kelly Potter.


KVRT operates two teams full-time in the 2014 Verizon IndyCar Series season. KVSH Racing, a partnership between Kalkhoven, Vasser and James “Sulli” Sullivan, will field an entry for four-time champion Sebastien Bourdais. KV AFS Racing, a partnership between Kalkhoven, Vasser and Gary Peterson, will field an entry for talented young driver Sebastian Saavedra.


For more information about KV Racing Technology, KVSH Racing and KV AFS Racing, visit: or follow us on Twitter: and Facebook:

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