So the last few years the series went from “IRL” to “IndyCar” Series. Well in 2010 the series got a title sponsor in IZOD. And notice it is spelled in all capital letters. Look it up, they are not “Izod” They always use all capitals in their logo and press releases. Just go to www.IZOD.com and notice in the “About IZOD” section. The corporation’s PR staff always spell it “IZOD”
So when they made up the series logo (which is a registered trademark) the sponsor’s name and the series name are all in capital letters. So this is really just a case of unity. It looks very unorganized as “IZOD IndyCar”. Hence the logo was all caps. It just took the series Media Relations staff a season to change their way of spelling “INDYCAR”.
So keeping the series in capitals with the people bankrolling it in IZOD is all unity. I know this a novel idea for you Champ Car fans. But the best way for open wheel racing to move forward is unity. Not constant name calling, complaining, and bickering, which is all common among the still faithful to a dead series.
I’m sure over at Trackforum this is the norm. Look for any tiny little thing to blow out of proportion and complain until ones face turns blue. That is also why I do not waste my time going on that waste of a site. I want to hear people complaining for the sake of complaining I will turn on Fox News, or visit a retirement home. (I do neither!)
And I mean no disrespect to my fellow bloggers who griped about this change yesterday but two points.
ONE: Look at the logo you all have been fans of this past season. Since last winter it has been “INDYCAR”.
TWO: It is not a switch to NASCAR! That would require stereotyping all the fans of the series as one specific political party, one specific religion, fans of one specific form of American music, and all one specific skin tone. (Woops did I just say that? See the outrage over Toyota entering and yet the joy when then German owned MOPAR returned. Or the boos for Montoya the white Canadian, Tasmanian and European drivers don’t seem to get.)
If all these fans and bloggers are outraged over it going from “IndyCar” to “INDYCAR”, why no out rage they never had a proper space between ‘Indy’ and ‘Car’?
Let’s stop picking at straws in the off season. We know the bigger problem is figuring out who will Graham Rahal take his sponsorship to, and starting a satellite team for the “Big C”.