IndyCar – Versus Telecast Thoughts

The IndyCar series kicked off their season two weeks ago at St. Petersburg on the Versus network, and while the on air product was vastly superior to anything ESPN/ABC have given IndyCar fans over the last decade, the TV ratings are initially telling a different story. The final Neilsen ratings scored just 235,000 households. Granted, this was Versus first race with the IndyCar series, but the ratings were down significantly from last year despite Versus’ noticeable efforts at advertising the series. The on air talent alone was a vast improvement…

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