OpEd – Expressing Your Fandom

A fan of any sport at some point crosses a threshold from casual enjoyment into loyalty and support, sometimes to an unhealthy extreme. Fans show off pride in their favorite team or athlete in different ways, from t-shirts to stickers to flags and memorabilia. Sports merchandising is big business, as we all know. If you’ve been to any major racing event, the teams have merchandise for sale, as well as the venue and/or the event. As a fan, buying a t-shirt or ball cap helps connect you to the event…

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