We found out this past weekend that Santander will be sponsoring Ferrari for the next five years. However, it now appears the Spanish banking giant will now have the market cornered in terms of top teams as they have also extended a sponsorship deal with McLaren as well. What gives?
This decision will see the banking company not only sponsor grand prix, but the two most successful teams in Formula 1 history. According to an article on AUTOSPORT, the deal with McLaren is mainly in line with Lewis Hamilton. Whereas it appears the deal with Ferrari is currently not associated with any one driver. According to the same article, Santander have seen brand awareness jump from 20% to 82%. With numbers like that it is easy to see why the giant would renew with the Woking based team. The deal with Ferrari is for a “main” sponsor deal for the team.
With this deal being signed, where can Santander go wrong? They have three of the best GPs on the calendar, and now the two best teams to ever grace the grid. I however, cannot remember the last time a company has sponsored two rival teams at the same time. Even during a season when the top teams have come from the back of the grid, Ferrari and McLaren are still fighting each other for third place overall in the manufacturers championship. This will definitely be a relationship worth watching as next season kicks off. With the banking group firmly behind Lewis, is there a chance we could see Lewis move over to a Ferrari within the next couple of years? Probably not, however it will definitely be worth keeping an eye on.